A Good Slogan

  • Is memorable: it contains an idea, says something meaningful and different from what exists up to the moment
  • Contains advantage for the clients
  • Provokes only positive associations
  • Evokes emotional response

If you just claim The Best you will compete with millions who claim the same. In this case, you may be better off without any slogan, because you lose nothing. A good slogan is a result of hard work and creativity. Regardless if it carries information or emotional impact, a slogan should say a brand's most important message in an extremely short phrase.