He Who Knows Where He Wants to Get to, Chooses the Right Road

Defining the site's purpose and goals means having a clear answer to the question "How the site will assist your business?"

Here are some possible site purposes:

  • Establishing an image
  • Promoting the products or services you offer
  • Establishing direct contact with you
  • Sale of goods and services
  • Supplying a certain type of information
  • Supporting present clients' loyalty by offering additional information and benefits