Who writes the texts for the web site?

There are two answers:

  • YOU, as the company's owner, who certainly knows his business in detail. Of course, you can assign this task to someone of your employees. However, this is not the best solution: it costs time and money, and the final result is pretty dubious.
  • WЕ, after we hold all the necessary conversations, and have focused the gathering of information by using pre-prepared personalized questionnaires.

Creating texts aimed at presenting you in a good light for your customers and search engines requires skills based on preliminary preparation. There are many subtleties unknown even to a good writer if s/he is not doing this professionally.